Welcome to…
Growing Your Mid-Level Giving!
We are so excited to welcome you to the Growing Your Mid-level Giving Workshop!
This course is divided into 2 modules with 3 classes in each module. Below each video presentation, you’ll find downloads of any worksheets, templates (when applicable) along with the printable class presentation where you can take notes and follow along. Let’s get started!
Module 1: Laying the Groundwork
Defining, identifying and working with your mid-level, transitional donors.
In this 3-part module, you’ll define and identify your mid-level donors, set up your database to manage, research, and track them, as well as determine your most important metrics.
At the end of the module, you’ll have a solid mid-level donor portfolio, ready to begin building your action plan to engage and upgrade this critical segment.
Module 2: Creating an Action Plan
Upgrade, renew and engage your most loyal donors and major donor prospects.
Once you’ve finished all the preliminary work, your mid-level donor portfolio ready to go, this module will explain the exact tactics and activities that will cultivate your mid-level donors, re-engage them when they fall away, and find your future major donors.