Module 2•Class 2

Asking, Upgrading & Renewing Lapsed Donors

In our continuation of effective mid-level donor strategies, we’ll review the best ways to renew your mid-level donors, both current and lapsed, and how to ask for an upgrade when appropriate. Our agenda includes:

• Understanding when a donor is ready to be approached for a larger gift.

• Best methods (and logistical considerations) of asking for an upgrade.

• Formula for determining ask amounts.

• Renewing current mid-level donors.

• Best methods for re-engaging lapsed donors (Video 2)