In this presentation-style class, we'll discuss the importance of analyzing your donor data and we'll talk more deeply about what's ahead (the process we'll use) in classes 2 & 3 and beyond:

• Individual and collective information gathered through the donor inventory process.

• Why you need an Annual Donor Review - what it is and why it’s important.

• The difference between current (to-date) donor segments and annual classifications and why you need both fields within your donor database.