Module 1 • Class 1
Introduction to Donor Segmentation

Let’s Get Started!

In this first class, we'll review the basic concepts of donor segmentation. We'll make sure you have a solid foundation to set you up to consider donor segmentation in the context of your organization.

For this class you’ll need :

  • Module 1 Presentation Handout (PDF download available here)

Objectives for this lesson:

  • Define donor segmentation and why it is a critical part of annual fundraising.

  • Explain the benefits of segmentation and how it will help you raise more money.

  • Introduce the process for organizing and establishing a segmentation system.