Module 1 •Class 3
Introducing the Donor Segmentation System

In Class 3, we walk through the structure of the Donor Segmentation System and share the vision of what an implemented system should look like. Since this is a hefty subject and the class runs a bit longer than some others, it is divided it into 3 videos to make the content more digestible.

Over the following 3 video presentations, we'll explain:

• The four components of The Donor Segmentation System.

• How to segment your donors in your donor database software.

• Current Donor Segments vs. Annual Donor Classification

Part 1: Video 1

• The Four Components of Donor Segmentation

• Component 1: Donor Level

Part 2: Donor Status, Donor Type, and Donor Attribute

Part 3: Applying the DSS to Donor Database Software